Aldi reveals more details on its Porthcawl food store proposals

Aldi has revealed more details on its proposals to develop a new grocery store in Porthcawl.

The supermarket chain is preparing a planning application for a two-acre site on the north side of Salt Lake in Porthcawl.

Before submitting the application, people are invited to express themselves by completing a questionnaire. A formal pre-request consultation submission has also been made to Bridgend County Borough Council, which is seeking comments from statutory bodies such as the Highways Authority.

In a flyer handed out to residents of Porthcawl, Aldi says the new store will help keep spending locally and reduce the need to travel further afield. It will also create at least 40 new jobs for the local population.

The store’s roof design features a ‘wave’ pattern and, using wood and limestone materials, the goal is for the development to provide a historic ‘gateway’ to the city.

A package of measures aimed at improving pedestrian and cycle links around the site is also planned with pedestrian and cycle links to the city center to promote “chain” trips.

This multi-million pound investment in Porthcawl will feature a unique and eye-catching design and involve a bright and airy store with wide aisles.

Up to 40 new jobs will be created in the store, providing the locals with excellent career opportunities and no zero hour contracts.

Unlike other supermarkets, Aldi is not a “one stop shop”. Its small stores focus on a limited range of high-value, high-quality products, complementing rather than competing with existing local stores and services.

Aldi spokesperson

The site, which will be extensively landscaped and will include elements of public art, will include 114 parking spaces, including five designated spaces with blue badges, seven parking spaces for parents and children and two Click and Collect spaces. There will also be four “live” electric vehicle charging points, with provision for 20 more.

The development is the first step in the regeneration of the larger Salt Lake development site with the food store acting as a catalyst for future developments.

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