Camille Walala is curator of a supermarket grocery store at the Design Museum

Designer Camille Walala has transformed the London Design Museum store into a pop-up supermarket selling artist-designed food.

Open to the public tomorrow, the Design Museum store aims to help people ‘feed their creativity’ as the UK emerges from a three-month coronavirus shutdown when supermarkets were one of the few places to stay open.

Above: The installation will be located in the Design Museum store. Top image: it’s called Supermarket

Named Supermarket, the initiative is organized by Walala with artists Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Katie Kimmel, Kentaro Okawara and Michaela Yearwood-Dan designing food for the store.

“The past year has been very difficult for artists who have not been able to show their work or collaborate normally,” said Walala.

“The supermarket is a great way not only to support the Design Museum, but also to spotlight the ten bright young artists who, thanks to this project, have a new platform for their work.”

Supermarket at the Design Museum
Products will include fruit and bread

Each artist designed a different product, including tea, toilet rolls, pasta sauce, oatmeal porridge, dish soap, rice, tonic, and gin bottles.

The installation, which carries the slogan “Creativity is essential”, was created in collaboration between the museum and Bombay Sapphire, with product designs inspired by the classic blue-colored bottles of the gin brand.

Pop-up supermarket shop
Ten artists designed products

The supermarket is housed in the Shop of the Design Museum, designed by Walala in its colorful style and inspired by the Memphis group.

The facility will be allowed to open, although the museum is currently closed, as non-essential stores reopened on April 12. Cultural attractions in the UK, including museums, are to remain closed until May 17 at the earliest.

Pasta is one of the essentials of the sale

“Our main streets, museums and galleries have been hit hard by the pandemic; it is an opportunity to enable people to enjoy our cultural institutions again safely and creatively, ”said Director and CEO of the Design Museum, Tim Marlow.

“This installation is an opportunity to rethink what we buy, who benefits and what we consider essential. We look forward to welcoming visitors back to our museum.”

Charlotte Edey's bread bag
Charlotte Edey’s bread bag is dreamy blue

The limited-edition items will be sold in-store at the supermarket and online from April 21 until sold out, with proceeds going to the museum’s new Emerging Creators Access Fund, which offers free tickets to the museum. design museum to emerging designers and is supported by Bombay Sapphire.

The Design Museum’s next exhibition will be Sneakers Unboxed: Studio to Street, which opens on May 18.

Park of trolleys
A small trolley park has been placed outside the store

The coronavirus pandemic has inspired many creatives to come up with designs specifically tailored to address issues such as social distancing. Recent examples include the socially remote Nomo Fomo benches at Studio Hay and a “pandemic-proof” school in Peru.

The photograph is by Ed Reeve.

The supermarket is open from April 21 at the Design Museum. See Dezeen Events Guide for an up-to-date list of architecture and design events happening around the world.

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