Closing of a clothing store in Fresno and transition to online sales

Ooh La La will close its location in the Villaggio Mall at the end of the month and transfer all staff to online order fulfillment. Photo via Ooh La La.

published on August 16, 2021 – 2:03 PM
Written by Edward Smith

The closure of a clothing store north of Fresno represents a step towards a new commercial future for its owners.

Ooh La La will close its location in the Villaggio Mall at the end of the month and transfer all staff to online order fulfillment, co-owner Norma Haynes said.

The clothier will keep its flagship store in Clovis open.

The move was largely in response at the time. Following the Covid closures, the two sisters who own Ooh La La have moved much of their business online, which Haynes says has created a following not only in the Central Valley but across the country as well.

“We are going in a different direction and focusing on what we have built during the Covid era,” Haynes said.

They had a website before, but it went largely unused. Once they had to close their store, Haynes and her sister brought their merchandise home where they took pictures and posted everything on the website. The success of the website even prompted them to hire an employee dedicated to online marketing and visibility. And they also got a warehouse in Fowler.

“The good thing is we’ve gained a lot of new customers all over the United States,” said Haynes.

They are not doing any layoffs, added Haynes. They retrain employees to ship goods.

They are planning a celebration on September 23 for the website with food trucks at their location at 1305 N. Willow Ave., Ste. 140.

“We wanted to let all of our customers know that we hadn’t closed our Villaggio store because we were not doing well,” said Haynes. “We’re just going in a different direction because we’re doing better.”


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