If you usually wear a suit and have recently worked from home, you probably only had to dress from the waist up. With that in mind, KX News wanted to know how sales went in men’s clothing stores, especially costume sales.
Alex Dahl has worked in menswear for 10 years and was co-owner of Halberstadt in Bismarck for about a year and a half.
“I’ve always loved men’s fashion, simply because we can express ourselves. There are always different colors or cuts, ”Dahl said.
He said business has been going well since the Bismarck site opened three years ago; it was also a bit of a challenge.
He took over as a co-owner in February 2020, then a month later came the coronavirus.
“It was scary, obviously being a new business owner.”
He said there was a certain lull in business, but there were still a lot of costumes on sale. With more meetings online, he says he’s seen a change in what clients want to wear.
“Sports coats have certainly been more popular simply because they are so much more versatile. You can pair it with jeans; he doesn’t always necessarily need a tie, ”Dahl said.
“My parents started it and I got into the business right out of college, worked for my mom and dad for a few years and then they sold it to me,” Barry Hansen said. .
Since 1981 Barry Hansen has owned Men’s clothing from Hansen. He, like Dahl, has a passion for menswear and really hasn’t thought of another career choice. Hansen said that great customer service, loyal customers and just being in business for so long have helped throughout the pandemic, as well as a different kind of help.
“The government had the EIDL and the PPP, it got us through. So it’s pretty much back to normal now.
Hansen said his clients increasingly wore costumes for occasions, such as weddings or funerals. And while he still sells roughly the same amount, he’s noticed a trend towards more laid back.
“I have noticed that my jeans sales have improved,” Hansen said.
To button this story, the two men say don’t worry, the suits are here to stay. It’s just up to the customer and their need or desire to buy one.
Dahl said Halberstadt is confident that North Dakota men want to stay in fashion. They will be opening a second location this fall, which will be located at Kirkwood Mall. As for Hansen’s, Barry said he would run the store for around 5-10 years. After that, he would like to see his family’s store continue, but in the hands of someone who can continue to provide great customer service.