STEVE CAHALAN For La Crosse Tribune
Wisconsin Clothing Co., which primarily sells local-themed and Wisconsin-themed sportswear, considered La Crosse the perfect location for its second store, one of its owners said.
This led to the store opening on Aug. 11 at 413 Jay Street in downtown La Crosse, said Corey Kaiser, owner of the business with his wife, Teah, and sister, Amanda Kaiser.
Based in Kieler, Wisconsin, a small community northeast of Dubuque, Iowa, Wisconsin Clothing Co. also sells corporate clothing, accessories, and some home decor items.
“It went pretty well,” Kaiser said Wednesday of the La Crosse store’s first weeks of operation.
“We thought this would be a perfect place to grow our business,” Kaiser said of downtown La Crosse, which he says reminds him somewhat of Dubuque.
“Even though La Crosse is a much bigger city than where I’m from, it still has the same feel and community vibe that we get in our small towns in southwestern Wisconsin,” Kaiser said.
He hopes to add more stores to the state in the next few years.
The company also makes video segments on its YouTube channel in which it explores the state’s “cool communities”, Kaiser said.
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Athletic clothing, which makes up the bulk of Wisconsin Clothing Co.’s business, is a style of clothing that can be worn as athletic wear, but is also suitable for casual and everyday use.
The La Crosse store sells clothing for men, women and youth such as t-shirts, sweatshirts, sweatpants, jackets, tank tops and hats.
There will soon be clothing for Oktoberfest, as well as clothing that bears the numbers of a Wisconsin telephone area code, such as 608. Each state area code will be represented in the store’s collection.
The business started in 2018 as 608 – as Kieler is in area code 608 – and was renamed Wisconsin Clothing Co. in March.
The new La Crosse store also sells five varieties of scented candles developed and manufactured for her by the Velvet Couch Candle Co. in Bangor.
In addition to retail sales at its Kieler and La Crosse stores, Wisconsin Clothing Co. sells online and will wholesale clothing to other retailers. “We’re in three or four stores on and off throughout the year,” Kaiser said of his company’s clothing. He plans to expand his company’s wholesale business, as well as his retail business.
Kaiser lives in Kieler, where he and a friend own the Kieler Mall Tavern, next to Wisconsin Clothing Co’s Kieler store. “My parents used to hold it when they were younger,” he said of the tavern.
Kaiser and his father are also developing the new Parkside Estates residential development on the outskirts of Kieler.
His sister, Amanda, is busy owning and operating AJ’s store in Dubuque.
The embroidered and screen-printed clothing that Wisconsin Clothing Co. sells comes from Brand L Embroidery & Screenprinting in Kieler, a company owned by Kaiser’s parents. Brand L also has a location in Lancaster.
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