Opening of a vintage clothing store on the High Street

September 24 – MORGANTOWN – Modern Throwback, one of the newest stores in downtown Morgantown, has officially opened.

The store, located at 360 High St., is owned by former WVU student Chayton Luevano and carries all types of vintage clothing from the 70s, 80s, 90s and 2000s. Some of the many items include WVU memorabilia, t- group shirts, Disney t-shirts, sweatshirts, hats and pants.

Luevano is always on the lookout for new products to add. History also buys, sells and trades vintage clothing.

“I try to keep the store fresh and grow it organically,” Luevano said. “I always put new things as they sell.”

Modern Throwback began with a smooth opening on August 22 and on September 17 the store opened with a ribbon-cutting ceremony with help from Main Street Morgantown.

“We are thrilled to have a new business downtown,” said Barbara Watkins, Executive Director of Main Street Morgantown. “These vintage stores are so popular.”

This became clear to Watkins during the monthly downtown art walks, where she said vintage vendors have done well. Not to mention that along with Modern Throwback, High Street is also home to Classic Kickz, at 358 High St., a boutique that offers retro footwear. And soon, another vintage boutique, Gallery 304, will open nearby at 327 High St.

The opening of Modern Throwback is also part of a larger, positive downtown trend, Watkins said.

“Storefronts are filling with businesses,” she said, not just stores.

Watkins said the Von Blaze food truck will occupy the space where Maxwell is located. Another restaurant, Eat My Taco, is slated to open and Dirty Bird has recently reopened. She also said future business owners had checked out a few unoccupied spaces, such as where Dairy Queen and Benny Velino’s pizzeria was located.

“I hope we see more coming,” said Watkins. “When people see the movement that will bring more people downtown and more people interested in opening businesses downtown.”

Luevano had been selling vintage clothing online since 2016 and had been saving money and clothes for Modern Throwback since fall 2020. He was inspired by his friends, who had opened stores in Pittsburgh, to open his own store in Morgantown, but he had to do it first. graduate college.

Luevano graduated from WVU with a supply chain management degree and a minor in finance in spring 2021.

After graduating, Luevano took the next step to transform his online business into a showcase business.

“It was a learning experience, which is fun,” said Luevano. “I had no retail store experience. “

Luevano mentioned that he is happy with the way things have gone so far and that he is grateful to everyone who has stopped in and helped start his business.

Modern Throwback, located at 360 High St., is open from noon to 6 p.m. Sunday through Friday.

For more on Modern Throwback, check out his Instagram @modern_throwback_.

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